Yesterday's lecture by Mr. Ewing, entitled Jack's True Calling, was, in a nut shell, a crash course on visual literacy (v.l.) focusing on the highly calculated "candidness" of advertising photography. Having been interested in the subject of v.l. for the past couple years, I would like to respond to his lecture by showing you a fantastic piece that was brought to my attention last year by Evita Karasek. The wide open iconic June 1985 issue of the National Geographic showing the back cover and the cover next to each other. As in Mr. Ewing's Jack examples, the greatest irony and fantasy does not reside only in the striking visuals but in the small print that accompanies them...Here, the first sentence reads: "Declare your independence. Bust out. Take off."